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      老鼠開會的營銷啟示

      來源: 作者:

      一群老鼠吃盡了貓的苦頭,它們召開全體大會,號召大家貢獻智慧,商量對付貓的萬全之策,爭取一勞永逸地解決事關大家生死存亡的大問題。

        眾老鼠們冥思苦想。

        有的提議培養貓嚼魚吃雞的新習慣,有的建議加緊研制毒貓藥,有的說……

        最后,還是一個老奸巨滑的老老鼠出的主意讓大家佩服得五體投地,連呼高明。那就是給貓脖子上掛上個鈴鐺,只要貓一動,就有響聲,大家就可事先得到警報,躲藏起來。

        這一次決議終于被投票通過,但決策的執行者卻始終產生不出來。

        高薪獎勵,頒發榮譽證書等等辦法一個又一個地提出來。

        但無論什么高招,好像都無法將這一決策執行下去。

        至今,老鼠們還在自己的各種媒體上爭辯不休,也經常舉行會議……

      營銷小故事《老鼠開會》

        營銷啟示:

        決策與制度不在于多么英明,而在于能否實行。給貓的脖子上掛個鈴鐺,只要貓一動,就會給老鼠發出信號,這個辦法確實很好。但哪個老鼠也不敢擔風險去掛鈴鐺,所以這提議只好不了了之。僅有好的方法,卻沒有人能夠實行,那只能是空想,對于實際存在的問題毫無用處。因此,在做決定之前,最好考慮清楚這種作法是否具有可行性,以免徒勞無功。

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