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      巧借位提升形象的故事

      來源: 作者:

      某日用品生產廠商進駐中國市場后,做了一件讓很多同行看不懂的事情,就是把自己的直營店開在了房租非常高,成本非常高的城市中心廣場,其左邊一家店,就是著名的頂級品牌:香奈兒。

        很多人一開始不理解,后來才慢慢明白了。

        原來,客戶心里認為:能夠與香奈兒做鄰居的產品,一定也是高端產品。

        聰明的廠商,用一個形象店的成本,直接提高了產品在客戶心中的位置。

      借位提升形象的營銷啟示

        【營銷啟示】

        借位,即巧妙借力于其他品牌的位置,樹立自己在客戶心中的位置。你在客戶心中的地位,一定程度上取決于你與誰在一起。

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